4.01.2010

Revolutionizing the Retail Store

Marketing to the active shopper by revolutionizing the retail store environment is paramount in the minds of marketers who use a retail setting to sell their products. Now with the simple interaction of the mobile phone and product packaging, marketers can provide information and consumer interaction at the store shelf, often persuading a purchase, increasing brand loyalty and strengthening the link between the retailer’s physical product display and its Web offerings.
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