Bacardi, one of the world's leading makers of rum, recently launched a new two-page, full-color magazine advertisement featuring Microsoft Tags.
The summer-time themed ad promotes the company's Frozen Mixers, and Bacardi uses the Tags to direct readers to mobile videos that offer additional information on how to make Frozen Mixer drinks, how to invite guests and host a great summer party and how to enter a Labor Day Party Kit sweepstakes.
Although there is a lot going on in the ad (i.e., colors, images, captions, Tags, etc.), Bacardi does a fine job informing readers/smartphone users how to scan the Tags and download a free Tag reader app, if needed. In reading the ad, there is little doubt that the four Tags displayed are meant to be the calls-to-action.