Did you know that Best Buy now sells electric bicycles? I didn't, until this morning, when I walked past a Best Buy store here in Manhattan and saw a series of large window posters promoting the bicycle. The posters had a picture of the bicycle and some headline copy, nothing more, nothing less.
Question: For a company that already makes use of 2D barcodes in their advertising circulars, and which understands the value and benefit of what a 2D barcode can offer the client/prospect experience, why doesn't Best Buy display a 2D barcode on the posters? How perfect if the code resolved to a video that showed the bicycle in action, and then offered some sort of incentive to test ride and purchase. Or, because only select stores carry the electric bicycles and offers test rides, why not display a code that resolves to a store locator? Seems like a lost opportunity for Best Buy. Your thoughts?