The other day, I wrote about an advertiser in Islands magazine who used Microsoft Tags to promote a vacation contest. Now, I come to notice that the magazine itself is using Tags.
The page below, which promotes discounted summer vacation packages, can be found towards the back of this month's issue, and it provides readers with a detailed explanation, and visual, of what Tags are and how to scan them. Realizing that not all of the magazine's readers have a smart phone to scan the Tag, Islands' publisher wisely provides the URL address that the Tag links to, thus anyone and everyone can gain access to the same information.
Because many magazine publishers now have as much content to offer and promote online as they do in print, 2D barcodes make just as much sense for publishers to use than advertisers, and it seems as though this trend is already in the making.