The NYSE Euronext's new advertising campaign, which promotes their exchange listing/member service, features a JAGTAG barcode but, after following the ad's instructions, I am unable to listen to the information they wish for me to hear.
Let's back up a minute...why does NYSE Euronext display and make use of the barcode in order for people to hear a message from 'global leaders' in the first place? Why not just provide a 1-800 number, which has an introduction that ties into the advertisement and, from there, a series of menu options, each one offering the reader the ability to hear from a global leader? I can think of a number of ways that financial institutions like NYSE Euronext can make use of 2D barcodes, but this is not one of them. Or did I just miss something in the translation (i.e., the scanning process)? Also, if the ad's call-to-action is for a reader to "Hear from global leaders in their own words" then why is this message/copy buried in the ad?
While it is great to see a financial institution making use of 2D barcodes, perhaps the strategy and or execution needs to be thought out more and thoroughly tested (IMHO).
FYI...this advertisement appeared in The New York Times and consisted of four panels like the one shown here. Two panels were on the left page and two panels were on the right page. Only the last panel in the sequence displayed the 2D barcode.