The Tag and its instructions are placed prominently in the ad and hard to miss, and Garnier does the right thing by offering a URL for readers who don't have a smart phone, but who may still wish to view the video. Garnier also makes an attempt to blend the Tag code and copy section with the main artwork of the ad by using a common color in the Tag section headline copy. One negative about the Tag instructions, however, is that the company tells readers to get the "free mobile app at gettag.mobi" but they never mention what the app is by name or that it is a code reader app. Nor does Garnier inform readers that they are being directed to a Microsoft site to access the app, which may lead people to wonder what the connection is to Microsoft. (And, for some, this raises the issue about proprietary 2D codes like Tag, and if this is the direction the 2D industry should take.)
While a product demonstration video helps consumers learn about and see the new product in action, a discount coupon helps to seal the deal, and Garnier does not misstep here. They offer consumers a $2 coupon for their Blow Dry Perfector product, whether they come through via mobile or the web.