Space Adventures, the world’s premier private space exploration company and the only company currently providing opportunities for actual private spaceflight and space tourism today, recently launched (no pun intended) a campaign featuring a QR code. Scan the code and it resolves to a video about the company's latest offering, a flight to circumnavigate the moon.
Also, with respect to the video that the code links to, it explains the flight or journey well enough, but there is no real call to action or sense of urgency. After watching the video, I was left with a feeling of okay, now what? Viewers have no idea of when the journey is scheduled for but, if they did, it might make them respond sooner than later. Also, if Space Adventures was willing to provide viewers with some sort of discount or value-add (who only knows what a journey like this costs) if they responded by a certain date this too might get them to respond sooner, if at all. Or, at least mention that space on the flight is limited to the first 2,3,4, etc. people who qualify. Thinking in these terms makes me wonder what's the real objective of this ad and the use or need for the code.
At least the company provides readers with a URL address should they not have a smart phone or are able to scan the code correctly. This is a 2D best practice worth noting.