8.24.2010

QR Codes used Online

OMG Android, a website focused on providing a variety of Android apps, enables people to download apps by scanning a QR code. For example, when you click on the Applications tab on the main navigation bar, and scroll down to Finance, you will come to a page that lists an app for PayPal. Displayed on the page is a brief description of the app and the QR code below, which can be scanned to download the PayPal app.

What's remarkable about OMG Android's use of QR codes is that it goes against the grain or counterclockwise, if you will, to the way most marketers/agencies/brands currently perceive and make use of them. Instead of always thinking of QR codes as a means to transport consumers from the print or real world to the digital world via a mobile phone, here OMG Android transports consumers from the digital world to the real world via a mobile phone. Granted the app itself sits in the digital world, but the use of it takes place in the real world (please keep an open mind on this).

Thinking of QR codes, or any other 2D barcode for that matter, in this manner opens up yet another channel, by which a company or individual can interact, communicate and share with others. It also reinforces the notion that barcodes are really just a gateway and not an end game. A promotional campaign or product offering does not live or die by a barcode, they live or die by the offer, the relevancy, the incentive, the value, the experience and the benefit offered to consumers (in a B2C setting) and or companies (in a B2B setting).

(Thank you to Steve Epstein, CEO, IDNoptions)

1 comment:

  1. T-Mobile have been doing the same thing the past two months with myTouch. Their brochures all feature QR Tags leading to Apps for purchase or download.

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