Verizon, in collaboration with ScanLife, has created a very useful and functional point of sale (POS) display, which is based on QR codes.
The "Power Up Your Droid" place mat (shown above) features 12 different Droid apps, each of which can be downloaded to a smartphone by scanning the corresponding QR code. It doesn't get much simpler than that, but as great of an idea as this is, I was surprised to see so little attention given to it in the store. I could have very easily missed the place mat, because it was hidden under a pile of paperwork and equipment on the counter top. Verizon should have thought to make these bigger and or self-standing.
From a pure strategic perspective, this POS display is similar to the Ford advertisement that was reviewed yesterday. No real product or company information is being offered, just a value-add (i.e., a free and easy way to download smartphone apps), which makes for a positive customer engagement. I wonder if this is part of a larger campaign in that from month-to-month, for example, the apps on the place mat change.
In the future, I am most certain we will see more and more 2D barcode-based POS place mats, posters, billboards, kiosks, shelf talkers and the like in retail settings.