ThirtyTwo, the snowboard outwear and advanced boot maker, is running a print advertisement, which features a ScanLife ezCode. Scan the code and it resolves to an interview with Joe Sexton, a rider for ThirtyTwo.
In viewing this ad, there is little doubt that 2D was part of the creative design process and overall strategy from the get go. No after thought here. The company does a fine job listing how to scan the code and describing what the scanned code links to.Whether it was intentional or not, and I have a feeling it was, I like the way the code sits over Joe Sexton's mouth as if to say, if you want to hear him speak, which is the call to action, you have to scan the code.
Questions to ThirtyTwo: Why use ezCode? I believe this might be the first time I have actually seen one used. Also, will the video interview with Sexton be enough of a pull for readers to scan and interact?
Overall, well played.