10.19.2010

DC Shoes Revisited

Just a quick update...

The other day, I wrote an article about DC Shoes and how their 2D-based magazine advertisement did not work properly when scanned. In speaking with a representative from the company after my post went live, I was told that the scan did not work correctly due to a human error, which has since been corrected.

While it is great to hear that the scan resolve was fixed, I am actually more impressed by the rather quick response from the company's representative. I have written to numerous companies inquiring about their 2D campaigns for reasons good, bad or indifferent, just to get a professional dialog going, but only a handful have ever responded. To Jason and the others, thank you.

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