Here were the statistics/comments that were mentioned in the article:
- There were 38% more entries into the draws this year than last year – and thanks to the analytics built into the Microsoft Tag system, 28% of these entries are directly attributable to barcode scans.
- Mobile users entered more draws than PC users – an average of 25 times per mobile entrant, and 9.4 times for PC entrants.
- It worked out well for Allure from an advertising perspective as well, as 34% of mobile entrants opted in for more information.
Due to the newness of 2D barcodes in the U.S., most any kind of news revolving around a campaign (e.g., launch, response rates, promotional offer, creative design, first in industry, etc.) can provide subject matter for a newsworthy press release, which in turn stands a good enough chance of being picked up by the media watching the space.