Yesterday, I was in a local fast food restaurant and noticed this point of sale (POS) sign, which is from a new company called Pushkart.
Currently, the Pushkart app and barcode platform only works with iPhones but, come November, the company will be up and running on Android and Blackberry mobile devices as well.
In speaking with Dan Shifrin, SVP Business Development, he said that QR codes were considered from the very beginning, and for two reasons. First, QR codes seem to be on their way of becoming the standard here in the U.S. versus other more proprietary types of codes, and second, by way of the codes they can verify that an actual transaction was made, which helps to differentiate Pushkart from other similar "Deal making" companies. Mr. Shifrin also said that the company offers QR codes to merchants in their system, which they in turn can use for local advertising and other marketing collateral.
The one hangup I have about how the company makes use of and presents QR codes is that on their website they choose to link the term "QR Code" to a Wikipedia page rather than keeping people on their site and explaining QR codes in their own words. Going as far as they have to build their website and collateral, I would like to believe they could find someone to write a paragraph or two on the technology.
Overall, it's refreshing to see 2D technology being used outside the realm of product-based magazine and billboard advertising. Pushkart is already in a number of select cities across the country and will add to them over time.