In today's The New York Times, I came across a full-page advertisement for Chevrolet trucks, which prominently features a QR code in the lower right hand corner. Scanning the code brings a reader to a local dealership locator page. While the use of 2D may be all well and good in this application, I ask, where's the added value? Where's the enhanced customer/prospect experience?
On a strategic level, offers of true and meaningful value will not only resonate with consumers and help stir a buzz, they will also help perpetuate the positive experience consumers have when interacting with 2D technology.