A quick post, as I return to my office from the holiday weekend, which I hope you and yours were able to enjoy.
National Geographic is currently running this multi-channel campaign to promote its television show "Great Migrations." Featured in the advertisement is a QR Code which, when scanned, brings the reader to a mobile optimized website. Once on the site, a reader can access a variety of information about the animals and locations covered in the television show.
Something else worth noting about the mobile website is that there are a number of banner ads on the site. While I understand the meaning and purpose of banner ads from a revenue generating and branding perspective, etc., should they be there to distract and take away from the content which Nat Geo is trying to deliver? In my opinion, I don't believe the banner ads should be present. To me, it's a matter of "interruption" marketing versus "permission" marketing, and it is the latter that companies should consider when developing a 2D campaign.