The Barcode News is an on-line publication, targeted towards retailers, which provides useful and timely information about all things related to barcodes (UPC, 1D, 2D, etc).
In today's edition, they ran an article that I wrote, which is titled "How to Successfully Use 2D Barcodes in Advertisements." In brief, the article discusses five key best practices that companies should consider and deploy when using 2D barcodes in their advertising or promotional campaigns. Also discussed are some observations that I had, which are based on the findings of ScanLife's and 3GVision's recent industry trend reports. You can read the article here.
(Thank you, Craig and Katrina)