2.02.2011

Interview with Hotel Marketing Strategies

Recently, I was interviewed by Josiah Mackenzie, publisher of Hotel Marketing Strategies. Josiah's blog, as the name suggests, focuses on the hospitality industry, and he often writes about how different technologies and applications can be used in a hotel setting to drive new business, build loyalty and deliver superior customer service. Our conversation was focused on 2D barcodes and how they can be put to work at a property. While the interview was brief and to the point, there are many other ways in which 2D barcodes can be used to enhance a guest's experience. You can read the interview here.

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