Warbasse Design, the multimedia firm known for their designer 2D barcodes and the Who's Who in the 2D Barcode Industry directory, has just released 2DGO, a mobile app which helps users find and select the best 2D barcode reader app for their mobile device.
When the app is launched, the user's mobile device is automatically detected and, from there, the user can select one of three buttons: QR Code and Data Matrix, Alternate Formats and 2D Barcode Identifier.
QR Code and Data Matrix
In this section, the user will be shown a list of QR Code and Data Matrix (i.e., open source codes) reader apps that are compatible with the mobile device that was detected. For example, with my HTC Incredible, I was given the following choice: ZXing Team, ScanLife, Mobile Tag, i-nigma and NeoReader code reader apps. When the user touches on the reader app icon, they are brought to a page that enables them to download and install the app. Currently, all apps that are recommended by 2DGO are free.
In this section, the user will be shown a list of code reader apps that will detect and read the following proprietary 2D Barcodes: BeeTag, Microsoft Tag, ScanLife ezCode and WiMO. Again, touch an icon and the user will be brought to a page to download and install the code reader app.
2D Barcode Identifier
An individual can use this section to help identify a 2D barcode that he/she has seen in the market, but cannot recognize the code type. Listed in this section are icons of the more popular 2D barcodes being used and, once the code in question has been identified, the user can download and install the corresponding code reader app. The 2D barcodes that are listed include: BeeTag, Blotcode, Dandelion, Data Matrix, JAGTAG, Microsoft Tag, QR Code, ScanLife ezCode, ShotCode and WiMO Marker.
As much as Warbasse Design intends to help individual users find their way to the right 2D barcode reader app, the company plans to promote and offer the 2DGO app to advertisers, as well. Here, the idea is that an advertiser can reference the app in a 2D barcode based advertisement, as a means to help the reader of the ad know what code reader app will work best. Lastly, 2DGO also gives advertisers the option and ability to private label the app and, from a brand management perspective, this may be useful and beneficial.