Using Alexa, I entered the download page URL for a number of popular code reader apps into Alexa's search function and got ranking numbers for each page. The ranks are based on the times a page has been visited over a certain amount of time and are focused on U.S. activity only. The results below list the name of the code reader app provider and the page's rank (#1 being the highest).
- Kaywa: 4,787
- ScanLife: 18,683
- BeeTag: 46,308
- Microsoft Tag: 107,842
- NeoReader: 140,388
- i-nigma: 693,849
While this information may not be earth shattering, it is surprising to see that a company like Kaywa, which is very small and virtually unknown in the U.S., tops the list, and a "dominant" player like Microsoft ranks fourth. Additionally, it's interesting to see that QR Code reader apps hold higher ranks than the Tag Reader app, so for all of the media attention and buzz Tag gets, are people really running to get the app?
Not a scientific or sophisticated study of the code reader app landscape but, as I say, maybe just a different perspective on what people are trying to figure out and are interested in knowing.