In this month's issue of Parenting Magazine, there is an advertisement for Dr. Blaine's ScarCare Treatment Kit, which features a QR Code. The code is prominently displayed at the bottom of the ad and the copy which accompanies the code provides a decent enough explanation of how to scan the code ("Scan this QR Code with your smartphone."), as well as a call to action ("Get $3 Rebate Coupon at FadeThatScar.com."). I still would have liked to have seen information on where to find a code reader app, but that's beside the point, please read on.
page that offers a rebate coupon. Question for our players at home, how is the reader of the ad supposed to print the rebate coupon while making use of his/her mobile device? Am I missing something here? Is there something about using a mobile device as a printer that I am totally in the dark about? Dr. Blaine, anyone, please help.
Plenty of decent and suitable options/opportunities for the company to use 2D, too bad they missed them all.
2D Barcode Litmus Test: FAIL