In the latest issue of Real Simple magazine, the publisher has placed a full-page advertisement, which promotes the magazine's newest iPhone, iPad or Android app.
Beyond the campaign itself, it would be interesting if Real Simple conducted a couple of A/B tests with this ad. For example, Version A was unchanged and Version B listed the price of the app in the ad. Or, Version A was unchanged and Version B enabled the reader of the ad to download the app just by scanning the QR Code. As interesting as it may be, I am most certain testing is way off the radar just as it is with most other companies and campaigns.
2D Barcode Litmus Test: PASS