SAS, the business analytics and software company, is at it again. The company is currently running this print advertisement in Bloomberg Businessweek, which is the same advertisement that I reviewed and commented on in two previous posts (here and here ).
In fact, I would be extremely surprised that the QR Code was doing much of anything for this ad, or the company, with respect to generating sales leads and that's too bad. Too bad, because people may have taken the time and expended the energy to not only scan the code and watch a valueless video, but now need to figure out how to go about getting in touch with the company.
If one of the main objectives of B2B marketing is sales lead generation, how does SAS accomplish this via this particular ad? (Okay, they offer a free special report, who doesn't.) And, again, what does 2D have anything to do with it? Unless my view on this campaign is, and has been, way off base, I just find it very surprising that a company like SAS can make this misstep.
As with my previous reviews, I will once again attempt to make contact with the head of marketing at SAS to learn more. Stay tuned.
2D Barcode Litmus Test: FAIL