Club Monaco, the clothing, accessories and home furnishings company, is using QR Codes in their store windows to promote its new Spring Collection.
When the code is scanned, the consumer is brought to a video that plays for four minutes, four minutes too long that is. The video shows behind the scenes footage of the Spring Collection photo shoot and does absolutely nothing to educate, inform, motivate or incentivize the consumer to enter the store and shop.Yes, the company offers the ability to share the video with others via the social networks, but who really cares? Where's the value, the benefit, the meaning, the relevance, etc.? As written in other posts, so much opportunity simply wasted.
My guess, the company is disappointed with scan results and elects not to use 2D anytime in the near future. What's your call?
2D Barcode Litmus Test: FAIL