The publisher of The Dragonfly Effect, a relatively new book that discusses "powerful ways to use social media to drive social change," has launched an advertising campaign, which features a QR Code.
To know that there is a plethora of valuable and meaningful information about the book on the book's main website, it seems as though the marketing team either got lazy or did not want to spend on a mobile site or both. Too bad, because it makes for a very lackluster user experience. At least it seems as though the video was optimized for mobile, perhaps even down to the device. So, for that, I'll give the publisher one point.
2D Barcode Litmus Test: FAIL