Keep a Child Alive, a charitable organization working to help people affected by HIV/AIDS in Africa and India, is using a barcode to help promote its Buy Life campaign. The barcode/platform used in the campaign is powered by WiMO.
When the code in the ad is scanned, the reader is brought to a mobile website that enables the reader to donate to the organization via text or a credit card. Simple and straightforward enough.
Aside from the barcode/mobile experience, it's worth mentioning that this is the first campaign that I have seen affiliated with WiMO. WiMO is a hybrid platform in that it offers advertisers the ability to work with either a UPC/barcode, the WiMO Marker or image recognition. UPC/barcode and image recognition most of us are already familiar with, but the WiMO Marker is something new and a bit different. According to the company, the WiMO Marker "was created for situations where a unique identifier is essential. Proof of purchase, SKU specific content, are examples of where a standard barcode and image recognition (IR) won't work. We re-imaged two-dimensional codes and created an aesthetic, scalable, ultra-legible code from the ground up. By designers for designers." In addition to the codes, the company offers code management and analytic capabilities, as well.
Although I would have liked to have seen more information about the organization and its cause on the mobile site, the message gets through and the campaign works to drive and solicit donations.
2D Barcode Litmus Test: PASS