Delta, the bathroom and kitchen fixtures company, recently launched a print campaign featuring a QR Code.
From the printed page to the mobile page, Delta gets it right. To begin, in the print ad, the company instructs readers to "scan the QR code or visit deltafaucet.com/touchbath" to learn more about their new Touch2O line of faucets. Could there have been a more powerful call to action, sure, but at least the company placed one in the ad. Also, it's thoughtful that a URL address is provided in case the scan does not work, or the reader of the ad does not have a smartphone.
Lastly, I noticed that the company has placed a QR Code on its main website, and instructs consumers to scan the code or send a text in order to view the company's mobile site. Whether consumers actually take the time to do this is one thing but, for virtually no cost, the company has provided yet another way by which a consumer can interact and engage with the brand. And, last I heard, this was not such a terrible thing.
2D Barcode Litmus Test: PASS