WXIA TV Atlanta recently announced the use of QR Codes during their Daily 11 @ 7 news broadcast. The idea is that for every story broadcasted during the news program, a QR Code graphic will be displayed in the lower right-hand corner of the television screen. When the code is scanned, viewers will be able to link to a web page that offers additional information about the associated news story.
Over the past few days, I have seen stories about the use of 2D barcodes on television, but I am just not convinced that this is the right medium for the technology. Any takers?