Dan's Taste of Two Forks recently ran this newspaper ad, which features a QR Code. As great as it is to see one more 2D barcode printed and being used to enhance a consumer's interaction and experience with an organization/brand/event, it's a shame that the code simply does not work and the consumer is left holding the bag.
For the amount of time and/or money it takes to test a code, let alone garner the advice of someone in the know, it's a worthwhile investment in the long run. I wonder if the organizers plan to use codes during the event and, if so, what might these be like (i.e., will they be tested).
2D Barcode Litmus Test: FAIL