6.29.2011

You Didn't Really Want Readers to Scan the QR Code, Did You?

Dan's Taste of Two Forks recently ran this newspaper ad, which features a QR Code. As great as it is to see one more 2D barcode printed and being used to enhance a consumer's interaction and experience with an organization/brand/event, it's a shame that the code simply does not work and the consumer is left holding the bag.

At a quick glance, it is fairly easy to see why this code will not work: 1) it's too dense, 2) there is not enough quite space around the code, 3) the printing of the code is not very clear and 4) it may be a bit too small. All of these issues could have been alleviated if only best practices were paid attention to during the development of the advertisement.

Now, all Dan's Taste of Two Forks is left with are readers of the ad who are less than jazzed about taking the time to scan the code but cannot. Not an ideal situation for any 2D advertiser.

For the amount of time and/or money it takes to test a code, let alone garner the advice of someone in the know, it's a worthwhile investment in the long run. I wonder if the organizers plan to use codes during the event and, if so, what might these be like (i.e., will they be tested).

2D Barcode Litmus Test: FAIL

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