Tom's of Maine, the all-natural toothpaste company, recently launched a full-page print ad that features a Microsoft Tag.
The company does a good job informing the reader of the ad about how to scan the Tag, where to download the Tag reader app and what the Tag will resolve to but, as we have seen a countless number of times, the code leads straight to a You Tube video and nothing more.
Bottom line, there is no real value or benefit being delivered to the reader of the ad via the Tag and there certainly could be. Another missed opportunity.
2D Barcode Litmus Test: FAIL