The other week, I wrote about Augme Technologies' purchase of JAGTAG. Late last week, the company announced the purchase of Hipcricket Inc. for $44.5 million. Now what, or should I say, who's next? The company seems to be upping the ante with respect to being able to provide robust mobile marketing solutions, but the question still remains, can the campaigns based on Augme's platform deliver, regardless of this or any other merger/consolidation activity? Time will tell.