8.10.2011

New Infographic on QR Codes

Lab 42 recently published the infographic below, which comes as a result of the company conducting an online survey via social networks of 500 people in the U.S. over the age of eighteen.


While some of the findings may be obvious or not and/or useful or not, the one question I would have asked is: Knowing where a code leads to or what a code offers, would you scan the same code again? To me, a question like this speaks to the overall effectiveness of a code/campaign, not just where people are finding them, how well they might be recognized and how they are being used.

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