Sunbrella, the manufacturer of premium outdoor fabrics and upholstery, recently launched this print campaign, which features a QR Code.
The thought here is to make the code scanning experience that much more remarkable, intriguing, exciting, etc., so that the person scanning the code 1) becomes that much more interested in the product being advertised and 2) wishes to tells others in their social network about the company, the product and, just as importantly, the experience in and of itself. To this last point, one item I did not notice on the mobile site was a way for a reader of the ad to easily share the mobile website's content via Facebook, Twitter, email, etc. Social sharing and email widgets should be part of most every mobile site.
2D Barcode Litmus Test: PASS