Yesterday, I wrote an article about customized QR Codes and today, I found an advertisement in The New York Times for SPDR Gold Shares, an investment product called an exchange-traded fund (ETF), which features just such a code.
Two more questions to SSGM. If the QR Code stood alone, away from the SPDR brand icon and the advertisement itself, would a consumer really recognize and know what the GLD logo on the code represented? My hunch, probably not. And, knowing that SPDR offers many different ETFs, does this mean that each fund gets a customized QR Code when advertised? If that's the case, how does this reinforce or further promote the SPDR brand? My hunch, it doesn't, it can't.
As mentioned in yesterday's article, there are a number of technology and marketing related best practices to know about and implement, in order for customized codes to work successfully and optimally, but it does not seem as though SSGM wishes to pay heed. Can anyone say, bandwagon?