If I were in the market for a new bed mattress, chances are I would seriously consider making my purchase from a company called Saatva. Read the company's history, product information, product guarantee, pricing, and customer reviews on the company's website and it seems as though Saatva has a virtually bullet-proof business model, marketing strategy, unique selling proposition, product line-up and offer. But, once the QR Code, which is displayed in the company's newspaper print advertisement, is scanned, the image of perfection (i.e., bullet-proof) quickly fades away.
When the QR Code is scanned, the reader of the ad is linked to the desktop version of the company's website...nothing mobile going on here. Seeing how well the company markets itself via its website, it's a wonder as to why they have not created a mobile website to go along with the QR Code that's being used. Somewhere, somehow the ball was dropped regarding mobile, and maybe this is a perfect real life example, which illustrates the points made in my last article.
2D Barcode Litmus Test: FAIL