A couple of months ago, Ethan Allen, the furniture company, placed a QR Code on one of its direct mail catalogs, and the one question I have for the company's marketing/creative services team is, why did you bother?
In a situation like this there is so much that Ethan Allen can do to engage and interact with a consumer, but they choose not to. Very easily the company could have provided product information, designer information, decorating tips, retail store locations, etc. via a mobile website or landing page, but the opportunity is lost. Even a call-to-action or the mention of an offer, via the code, is not present. Simply put, someone or some group of people did not do their homework and phoned this one in. What a shame.
2D Barcode Litmus Test: FAIL