First, it was JAGTAG. Now, it's Microsoft Tag.
This morning, Microsoft Tag announced that it's supporting QR Codes all in an effort to reduce "the increasing frustration among consumers over not knowing which reader to use for which code (i.e., code reader app fragmentation, as others would term it)." Please. Microsoft's actions, in my opinion, have far less to do with simplifying things for advertisers and consumers and probably more to do with the fact that QR Codes have been eating Tag's lunch for the past 18 months or so.
JAGTAG, which is now owned by Augme Technologies, made the same realization several months ago (see article), and rolled out their own version of a QR Code. Now, the proprietary JAGTAG code is hardly ever seen in the marketplace.
What will this strategic change mean for Microsoft, let alone the 2D barcode industry as a whole? It's too early to tell, but it's sure to ruffle some feathers and have advertisers and code providers alike take notice. Stay tuned.