1.26.2012

NYC Wine Shop uses QR Codes the Right Way

Now, here's come creative thinking.

Flatiron Wines & Spirits, a retail shop located in the Flatiron section of New York, has yet to open its doors, but that has not stopped the company from raising brand awareness, interacting with potential customers, establishing itself in the community, generating an email list and enabling its audience to share information about the shop. How can all of this be accomplished, one might ask. The answer, through a QR Code that has been placed on the store's front window along with a very simple call-to-action (Scan this for a special grand opening offer).


When the QR Code is scanned, the consumer is linked to a webpage that explains the special offer, which is a free bottle of champagne with the first purchase of a case of wine. In order to receive the redemption coupon for the free bottle of champagne, the consumer is asked to sign-up for the company's email list. Simple and brilliant. Also, if the consumer wants to learn more about the store and share this information, or the free champagne offer, with their social contacts, the webpage links to Facebook and Twitter pages.

This campaign speaks volumes, as to how to effectively make use of interactive technology, such as 2D barcodes. The company wins for the reasons mentioned above but, more importantly, the consumer wins, because they are able to try something new and be rewarded for the effort. Sounds like building customer loyalty is not too far behind.

The one item, which I believe the company could have done differently was to shorten the URL used to generate the QR Code, so as to increase the ease and ability to scan the code.

2D Barcode Litmus Test: PASS

2 comments:

  1. 9/10 for this one! It just shows that you don't have to do something complex for a campaign like this to work. Simple and rewarding.
    (just a shame about the code density)

    ReplyDelete
  2. This is brilliant! Thanks for sharing.

    Cheers,
    Zoe Geddes-Soltess
    Community Engagement, Radian6
    @zodot

    ReplyDelete