5.17.2012

More Mobile Barcode Numbers to Consider

Not to be outdone by Nellymoser, ScanLife just released their Q1 2012 ScanLife Trend Report.

Here too, the numbers are positive with respect to number of scans and number of codes being placed in the wild, etc., but here's a question which ScanLife's research, nor Nellymoser's for that matter, seems to answer or touch upon: Of the companies that make use of mobile barcodes, action codes, call them what you will, how many can say with certainty that their campaign goals, especially as they may relate to the code used, were achieved?

Beyond the "simple" reporting of scan rates and code placements, I am most curious to know, from a strategic perspective, how well are codes delivering. Any one care to wager?

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