5.20.2012

This Just In: SnapTags are not QR Codes

Not sure who authored this article, which appears on Mobile Commerce Press, but let's get one thing straight: the SnapTag code developed and marketed by SpyderLynk is not a QR Code. SnapTag is a proprietary two-dimensional code format that offers some of the same functionality and works in a similar manner as does a QR Code, but it is not a QR Code.

Also, digging a bit deeper than the article, how confusing is this? When I search on the term "snaptag" this is one of the results I get:

QR Codes for Business : QR Tags With a Code Ring : SnapTags (this is the title of the landing page)  
Get unique QR codes for business marketing with cutting-edge SnapTags. These eye-catching QR tags combine your company logo with a unique code ring. 

If a SnapTag is a proprietary code technology, why is there any need, or interest, in referring to QR Code technology? And, why is the term QR Tag used to make it sound like QR technology is part of SnapTag when, in fact, it isn't?

2 comments:

  1. AnonymousMay 21, 2012

    Just as store brand facial tissue are most often referred to as "Kleenex," any commercial barcode has become generically referred to as "QR."

    In the day and age of Search Optimization, anyone hawking anything from 2D tags to image recognition technology will include "QR" somewhere in their site description or sub-headlines in order to get some unpaid Search value. It would be foolish not to.

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  2. Anonymous:

    Thank you for the comment, but I beg to differ.

    First, QR has not taken over as the generic term for all commercial barcodes. Ask anyone about UPC and/or Microsoft Tag. Even if you are referring to all 2D barcodes, still QR is not the generic term.

    Second, while I understand SEO and how to organically attract visitors to a site, what I don't understand is why the company uses an open-source code format to help describe its own proprietary code format, it makes no sense and seems as though there is an identity crisis going on here. Surely the company can come up with verbiage to describe the all powerful SnapTag without making reference to another technology.

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