The MPA Talks Digital

It gives me great pleasure to announce that I will moderate a panel discussion at The Association of Magazine Media's (formerly the Magazine Publisher's Association) Digital Conference on June 21 in New York.

The panel discussion is titled, "How New Technologies Can Build a Bond with Your Audience" and the panelists include:
  • Brandon Holley, Editor in Chief, Lucky 
  • Ed Knudson, Executive Vice President, Sales and Marketing, Digimarc
  • Scott Omelianuk, Editor, This Old House
During the session, we will discuss real-life examples of how 2D barcode and other print to mobile technologies are being used by publishers and advertisers to drive engagement, customer loyalty, social sharing and product sales. Should be fun, looking forward to it.

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