Now, PRINT2D's research into the effectiveness of mobile advertising using 2D bar codes has given them a clear understanding of what works and what doesn't - from the user's perspective. PRINT2D's own research into designer QR Codes reveals that people prefer to scan custom or designer bar codes nearly 9 to 1 over traditional bar codes with no design attributes. According to PRINT2D, the psychological components that go into the decision making process include:
- Level of attraction - which increases when user's have something to identify with such as color, shape and texture.
- Comfort level - which increases when user's can associate the code with a brand or product they know.
- Expectation level - which increases with the appeal created by multi-faceted designs.
Here's a taste of PRINT2D's work over the past couple of years.
mobile streaming video. It has been a pleasure speaking with members of PRINT2D to cover this series. Special thanks to Beth Silverstein and Philip Warbasse.
Please note, this article represents an independent review of PRINT2D's platform and services, and I was not compensated to write or publish it. PRINT2D has been kind enough, however, to provide 2D Bar Code Strategies' loyal readership with a very special offer on mobile services. Please click here for a special offer from PRINT2D.