There's a new and different print-to-digital technology/platform on the market and it's name is Bleam.
Developed by Ubleam, a French company, Bleam offers advertisers an alternative to QR Codes in that they are designed in a totally different manner and, it's reported, they can be scanned more easily. Instead of the overall square design and format of a QR Code, Bleams are circular by nature and use a configuration of dots to encode the underlying data.
As a side note, as a company in general, I believe Ubleam has to be more on the 'strategic marketing' ball. Ubleam, if you are a company that is looking to conduct business in the U.S. then make sure all of the copy and content on your website is written in English or, at least, provide a translation service. And, with respect to your References, it's great that you have them, but instead of simply linking to their corporate home pages, why not write a use case and let people see exactly how and why they are a reference.
Good luck Ubleam, time will tell.