2D Bar Code Strategy

May, 2013

• "Christopher Ward aims for mobile sales via QR code" - Luxury Daily

April, 2013

• "Kiton bridges print, mobile via QR Code experience" - Luxury Daily
• "QR Codes Offer a Great Cross-Marketing Tool" - Outdoor Industry Association

October, 2012

• Netbiscuits World Conference 

August, 2012

• "What Agencies Need to Know About Print to Mobile" - TalentZoo.com

March, 2012

• "The Marketer's Dilemma" - iMediaConnection

February, 2012

• "How to Get Better Results with a Mobile Bar Code Campaign" - The Seybold Report, February 13, 2012 (Subscription Only)
• "# Hashtags and Mobile Bar Codes" - iMediaConnection

January, 2012

• "Are 2-D Barcodes Right for Me? Five Questions to Ask Yourself" - USPS Deliver Magazine
• "How Best to Implement a Mobile Bar Code Campaign" - iMediaConnection 
• "Importance of QR Codes" - Weekly Furniture World Update
• "Most Innovative Use of Mobile Bar Codes Yet" - iMediaConnections
• "Everything You Wanted to Know About 2D Bar Codes" - USPS Deliver Magazine 
• "The Uncertain Future of the QR Code" - iMediaConnection

November, 2011

• "Open Letter to CMOs" - iMediaConnection

September, 2011

• "2D Bar Codes and the Brand" - iMediaConnection
• "How to Identify and Measure a Successful 2D Bar Code Campaign" - iMediaConnection

August, 2011

• "6 Reasons WHy My Bar Code Campaign is Better Than Yours" - iMediaConnection
• IMMBN Mobile Marketing Virtual Summit

June, 2011

• "Why You Should Use Tags More Than Once" - The Tag Newsletter

May, 2011

•  Interview with KCBS San Francisco Radio
• "The Bar Code That Tells You How Much Water, Light and Fertilizer" - The New York Times 
• "Breakout Your Decoder Ring: QR Codes Cracked" - Boston Interactive

April, 2011

•  "Learn to be a 2D Bar Code Early Adopter the Right Way" - IPA Bulletin (page 32-33)
•  "QR Codes: A Creaky Bridge Between Physical & Digital Worlds" - The Journal of the Specialty Graphic Imaging Association 
• "Mobile Tagging Shouldn't Be Mysterious"- The Tag Newsletter 
• "Pizza and the 2D Bar Code Experience" - iMediaConnection 
• PSFK Conference - Future of Mobile Tagging Panel

March, 2011

• "Marketers Play Tag with 2D Bar Codes" - BtoB Magazine 
• "The Future of Marketing" - Skiing Business
• "AT&T's Data Matrix: The Unnecessary QR Code Rival" - Erica Glasier: Oversocialized! 

February, 2011

• "The Best Damn QR Code & Mobile Marketing Blogs, Period" - Erica Glasier: Oversocialized!

January, 2011

• "Roger Marquis Explains How To Use 2D Bar Codes for Marketing & Promotions" - Hotel Marketing Strategies
• "How to Successfully Use 2D Bar Codes in Advertising" - The Bar Code News 
• "How Marketers Can Use Mobile Tagging" - PSFK-The Future of Mobile Tagging

December, 2010

• "2-D Bar Codes Popping Up Everywhere in New York City" - WNYC Radio

August, 2010

• "25 Great QR Ideas" - Print Media Center